NOVA/EXG Systems
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Mission Control

Nova Ecosystem

Nova is EXG's central intelligence layer — not a hub, but the ecosystem itself. It connects six primary planets (department hubs), core systems (Xero, Zoho), and shared satellites (HR) through a unified platform. Entry is via Flight Deck, with strategic oversight through Mission Control.

Nova Core — Entry & Command
6 planets
Planets — Primary Hubs

Each planet is a primary navigation destination. Click Hub Definition Key to expand its full functional specification.

Sales
Drives revenue growth through direct and partner channels
Planned
Sales Hub · planned
Marketing
Drives demand and brand growth across all channels
Live
Ecom Moon:AmazonShopifyTikTok Shop
Product Development
Manages the full product lifecycle from concept to market
Live
Product Hub · planned
Operations
Ensures reliable supply chain, fulfilment, and process execution
Live
Operations Hub · planned
Creative
Produces all brand and campaign assets across EXG's portfolio
Live
Satellites:DropboxAdobe Creative CloudBlender
Licensing
Manages IP partnerships, agreements, and royalty lifecycle
Planned
Licensing Hub · planned
live tools
Live Hub Tools — Technical Reference
Compliance Hub Live:5173

EPR, packaging review, AI compliance (Marshal)

React 19 + Vite + VercelClaude AIZoho Inventory
E-commerce Hub Live:5174

Channel manager, OMS, forecasts, strategy

React 19 + Vite + NetlifyShopifyAmazon SP-APIZoho
Recon Hub Live:5175

Financial reconciliation — Zoho ↔ Xero

Next.js 14 + PostgreSQL + RedisXeroZoho Inventory (x2)
Marketing Hub Live:5179

Brand, strategy, AI marketing agents, KPIs

React 19 + Vite + NetlifyClaude AI
Linelist Hub Live:5180

Product linelist, specs, distribution, beats

React 19 + Vite + Netlify
infrastructure & channels
Digital Stack — Storefronts & Infrastructure
Shopify PlusD2C Storefrontexgpro.comuk.exgpro.com

Two stores — global and UK. Connected to E-commerce Hub via Admin API.

PeekosConsumer Sitepeekos.exgpro.com

Consumer-facing product site. Netlify static site.

The VaultConsumer Sitevault.exgpro.com

Media gallery and content vault. Netlify static site.

DASHDigital Asset Mgmt

Central DAM for brand assets, product imagery, and approved creative files.

CloudflareCDN & Security

DNS, CDN, DDoS protection, and SSL for all EXG domains.

GitHubVersion Control

All hub codebases. Auto-deploys to Netlify, Vercel, and Railway.

RailwayCloud Infrastructure

Recon Hub backend — PostgreSQL + Redis.

GoDaddyDomain Registrar
iwantmynameDomain Registrar
Business Tools — Core Operational Systems
Zoho InventoryMaster ERP

Dual system — current (Mar 2025→) + historical (→Feb 2025). Connected to Compliance, E-commerce, and Recon hubs.

XeroFinancial System

Connected to Recon Hub via Custom Connection OAuth 2.0.

Monday.comProject Management

Used across departments for project tracking and cross-team workflows.

External Channels & Fulfilment Partners