System Map
How EXG's systems connect within the Nova ecosystem.
Accounting, invoicing, and financial reporting. Connected to Zoho and Recon Hub via OAuth 2.0.
Financial reporting and forecasting tool. Pulls from Xero.
Automates Amazon settlement reconciliation into Xero.
Global and UK D2C storefronts. Connected to E-commerce Hub via Admin API. Shopify API + Extensiv API used to expand marketplace reach.
Amazon Vendor Central and Seller Central. Connected to E-commerce Hub via SP-API and Ads API.
UK TikTok Shop fully live and integrated. Orders routed via Shopify.
US TikTok Shop currently being set up. Shopify API integration planned to follow UK model.
Production origin data automated via a parser through Zoho Flow.
Manufactures Buds product line.
Shipping and freight partner. Not a production facility.
Primary 3PL for B2B fulfilment, warehousing, and D2C fulfilment for UK and EU. Integrated with Zoho.
Hybrid fulfilment solution for B2B and D2C marketplace expansion. Extensiv API used alongside Shopify API for multi-channel fulfilment routing.
Planned middleware to ingest structured production data from factories into Zoho. Interim scope while factories build out their own tech stack.
Previous single pick-and-pack warehouse. No longer in use.
Company-wide document storage, shared drives, and internal file collaboration via Microsoft 365.
Company email, shared calendars, and meeting scheduling across all teams via Microsoft 365.
Primary internal communication platform for messaging, calls, and video meetings.
External file sharing and asset storage. Used for large creative files and partner deliverables.
Used for pitch decks, presentations, and branded marketing materials across teams.
Central DAM for brand assets, product imagery, and creative files. Single source of truth for approved assets.
Work management platform used across EXG for project tracking, task management, team workflows, and cross-department collaboration.
Source of truth for all hub and platform codebases. All EXG internal tools are version-controlled here.
Hosts the Recon Hub backend — PostgreSQL database and Redis cache. Managed infrastructure with automatic deploys from GitHub.
EXG's central intelligence layer. Not a hub — the ecosystem itself. Connects all planets, core systems (Xero, Zoho), and shared satellites (HR) through a unified platform.
Single entry point for all staff, partners, and board. Provides cross-system search, hub navigation, and recommendations. Role-based access via Microsoft Azure AD.
Strategic command layer and internal knowledge base. Houses tech docs, policies, brand guidelines, hub directory, system map, and board dashboards.